360° Product Viewer Apps for Shopify, Compared
An honest side-by-side of the main ways to add 360° product spins to a Shopify store.
At a glance
The biggest differences are what you have to shoot and where the spin appears.
| Compared | Spinlab | Sirv | Magic 360 | Spinnify |
|---|---|---|---|---|
| What you upload | One 360° product video (MP4 or MOV); 4K recommended | A sequence of product photos | A photo sequence; Magic Toolbox recommends 36 photos shot 10° apart on a turntable | A rotation video (up to 35 seconds, 50 MB) or up to 36 frames |
| Where shoppers see it | Inline on the product page, via a Shopify Theme Editor block | Inline in the product page gallery | Inline on the product page | Modal popup, opened from a "3D" button |
| Platforms | Shopify | Shopify and other platforms via its image platform | Shopify and other ecommerce platforms | Shopify, WooCommerce, WordPress, Webflow, Magento and more |
| Pricing | Free (3 products), Pro $19/mo (100 products), Enterprise $29/mo (unlimited) | Free plan (500 MB storage); Business from $19/mo; Enterprise from $999/mo | One-time payment of £99; free trial with a watermark | Free, no subscription (no limits published) |
| Processing | Typically 30 seconds to 2 minutes per spin | No video processing - you upload finished photos | No video processing - you upload finished photos | Not published |
How to choose
What can you produce?
Sirv and Magic 360 build spins from a sequence of photos, usually around 36 shot on a turntable. Spinlab and Spinnify build them from a single rotation video, which is quicker to capture.
Where should shoppers see it?
Spinlab, Sirv, and Magic 360 show the spin inline on the product page. Spinnify opens it in a popup from a button, which keeps your layout untouched but asks shoppers to click first.
How do you want to pay?
Magic 360 is a one-time purchase. Sirv charges by storage and transfer. Spinlab is a flat monthly price per catalog size with a free start. Spinnify is currently free.
Detailed comparisons
- Spinlab vs SirvStores that already shoot 360° photo sequences and want image hosting and a CDN in the same tool.Read the comparison
- Spinlab vs Magic 360Merchants who prefer a one-time purchase and already have a photo turntable workflow.Read the comparison
- Spinlab vs SpinnifyStores on several platforms, or merchants who need 3D models and hotspots at no cost.Read the comparison
Going with video? Read how to film a 360° product video, or see Spinlab pricing.
Disclosure: Spinlab is our product. Competitor details come from their public websites as of September 30, 2026 and may have changed since. Spotted something out of date? Let us know.
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